Kristin Westlund (Penny) Frye

A Lawrence, Kansas native (Rock Chalk!), I have been calling Colorado home for over fifteen years. Currently, I own my own business as well as a Boulder accounting business with my husband. I work as a freelance brand, marketing, and design consultant to a small group of clients.

Before venturing out on my own, my previous role was as a Senior Digital Strategist for a local media organization. Prior to that, I was Senior Marketing Manager/Director for an importer and distributor of luxury hard surface and stone products for the architecture, design, and kitchen & bath industries.

My professional experience over the last 14+ years includes working in both technical and creative arenas, while being both agency and client-side. I have an extensive background in website design and development, digital transformation projects, graphic design, user experience, and developing successful organic and paid digital marketing strategies that drive revenue and growth.

I am a lover of all animals. I enjoy birding, photography, skiing, yoga, interior design, live music, cooking, and art. In my free time, you can find me attending as many concerts as possible, cooking, staying active, traveling, and spending time with my family. I have two French bulldogs and one English bulldog. They keep me on my toes every day!

Thanks for stopping by,

kp.

Awards

2007 — Gold Key Master Photography Portfolio Award, Scholastic Art & Writing

2007 — Individual Gold Key Photography Award, Scholastic Art & Writing

2021 — Communicator Award of Excellence for Best Website Visual Appeal - Thestonecollection.com